Job Title
Marketing Executive - Growth (MARCOM)
Grade
Experienced
Department
Growth (Marcom/Markets/KM)
Descriptions
Supporting the firm’s marketing and branding initiatives, this Marketing specialist will work across business units, be versatile to utilize various mediums and will be given the opportunity to learn cross-industry specializations.
Responsibilities
- Work with the Digital Marketing, Communications and Business Development teams in integrated marketing campaigns and projects with ATL, BTL and TTL elements.
- Plan for and organize firm events (physical and online). Responsibilities include vendor engagement, processing registration, event program development, speaker engagements and project coordination.
- Identify potential marketing opportunities (such speaking engagements, partnerships) to promote KPMG’s thought leadership, and coordinate the marketing campaign.
- Source for potential third-party vendors to provide required services and products, and coordinate onboarding in alignment to applicable policies.
- Produce relevant monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement.
- Coordinate global/regional projects and ensure deliverables are according to expectations.
- Support special projects undertaken by the Head of Department that may require research, materials preparation, and project management.
- Plan, coordinate, and oversee internal engagement initiatives in alignment with KPMG’s Impact pillars, ensuring timely and effective delivery.
- Manage administrative processes, including documentation, invitation management, and end-to-end logistics for events and programs.
- Lead research and analysis on Environmental, Social, and Governance (ESG) topics to inform program development and reporting.
- Design and develop high-quality communication materials and visual assets using graphic design tools for Impact materials (e.g., Canva, Adobe Creative Suite).
- Develop media content, including drafting write-ups and curating materials for internal and external channels.
Requirements
- Bachelor’s Degree (Second Class Upper or better) in Marketing, Management, or equivalent.
- Min of 2 years’ experience in relevant fields with transferable skills.
- Strong communication skills in English, written and spoken. Added proficiency in Mandarin/Bahasa Malaysia is an advantage.
- High proficiency in Microsoft PowerPoint, Excel, Word. Competence is relevant martech tools is an advantage.
- Knowledge/experience in event management, social media marketing and/or email marketing is an advantage.
